Website Redesign Delivers Measurable Results in SEO & Google Ads Campaigns

Many times we come across situations where even though we have applied the right type of strategy and still do not get desired results. In this type of situation, we need to go into the root cause of the problem and look beyond what is apparent.

1. Identify the problem: Clearly define the problem and understand its context, causes, and consequences.
2. Gather information: Collect data and relevant information to gain a deeper understanding of the problem.
3. Generate potential solutions: Brainstorm a wide range of possible solutions, both traditional and innovative.
4. Evaluate and select the best solution: Evaluate the potential solutions based on their feasibility, effectiveness, and impact. Select the solution that best addresses the problem.
5. Implement and monitor: Put the solution into action and monitor its progress. Be prepared to make changes if necessary.

By following this process, you can ensure a systematic and thorough approach to solving problems.

This time we would like to share a typical case study of one of our customers who is associated with us since the year 2002 and how we solved a big problem with a small step. They are in the business of good grade thickeners, natural gums, and paper gums with aggressive marketing plans they started exporting their products to more than 70 countries including advanced countries and developing countries like USA, UK, China, Germany, France, Australia, and others. Customer is highly satisfied with our services and has grown their business many times in these two decades through various digital marketing services which includes SEO & different types of Google paid ads. In 2019 during a review meeting, they addressed the following issues –

1. Numbers of inquiries are stagnant

For a few months, there was no progress in the number of inquiries they were getting even though the number of visitors was increasing.

2. Less number of visitors through mobile devices

Generally one gets more visitors through mobile devices than desktop, in this case, they were getting very less visitors through mobile devices.

3. Less number of inquiries in percentage from mobile devices

The percentage ratio from desktop to mobile was very less for inquiries; there was a remarkable difference in the ratio.

4. Client’s complaint about website speed

Our customer came across many instances where their clients have complained about slow downloading of web pages, our customer was discussing with us regarding server speed as hosting services are provided by us.

Solution

Critical thinking helps to come out with a profitable solution when we analyze that everything from the digital marketing and hosting side was perfect then there must be website issues that should be addressed and the same thing we discuss with our client and suggested they redesign their website as it was designed in 2012 in WordPress.

We discussed customer issues with the old website. An old website can face a number of challenges that can negatively impact the user experience and the performance of the business.

We identified shortcomings on the current website and explained to customers why they should redesign their existing website. Some of the reasons we highlighted are as follows –

1. Outdated design: An old website with an outdated design may not look appealing to users and may not be in line with the current web design standards.
2. Slow loading speed: An old website was built in with old technology which resulted in slow loading times and a poor user experience.
3. Inadequate mobile optimization: With an increasing number of users accessing the web from mobile devices, an old website that is not optimized for mobile may provide a poor user experience and result in a high bounce rate.
4. Limited functionality: There were some products that were not included and features were not upgraded, an old website may not have the latest features and functionality, such as interactive forms, social media integration, and e-commerce capabilities
5. Security vulnerabilities: An old website may have security vulnerabilities that can be exploited by hackers and cybercriminals.

When we design the website for the client we gave the following priorities to designing and development issues.

Web design meeting latest trend –

A customized and stylish web design refers to a unique and visually appealing website design that is created specifically to meet the needs and preferences of a particular business or individual. This type of web design often includes custom graphics, layouts, color schemes, and font styles to create a unique online presence that reflects the brand’s personality and goals. A stylish and customized web design can help a website stand out, attract more visitors, and ultimately improve the user experience.

Responsive website design –

Responsive layout design is a web design approach that enables a website to adjust and adapt to the size and orientation of different devices, such as desktops, laptops, tablets, and Smartphones. The goal of a responsive layout design is to provide an optimal viewing experience for the user, regardless of the device they are using to access the website. A responsive design layout uses CSS media queries, flexible grids, and images to create a seamless browsing experience across all devices, with a single codebase. This approach is becoming increasingly important as the use of mobile devices continues to grow and more users access the web on multiple devices.

SEO Friendly website as per the latest algorithm –

An SEO (Search Engine Optimization) friendly website is designed and developed with the goal of improving its visibility and ranking in search engine results pages (SERPs). An SEO-friendly website implements best practices and techniques to make it easier for search engines, like Google, to crawl, index, and understand its content, making it more likely to appear higher in search results. This can be achieved through several methods, such as using keywords in the website’s content and meta tags, creating a clean and organized website structure, implementing fast page loading speeds, and creating high-quality, original content. An SEO-friendly website can increase organic traffic and help a business or organization achieve its online visibility goals.

Fast downloading website –

A fast-downloading website refers to a website that loads quickly and efficiently for users, providing a smooth and seamless browsing experience. A fast website can greatly improve the user experience, increase engagement, and reduce bounce rates, as users are more likely to remain on and interact with a website that loads quickly. There are several factors that can impact the loading speed of a website, including the size of its images and videos, the number of requests it makes to the server, and the complexity of its code. To optimize the loading speed of a website, best practices include using a fast hosting service, optimizing images and media, reducing the number of plugins, and using caching and compression techniques. A fast-downloading website can improve user satisfaction and contribute to the success of a business or organization online.

Website design in Angular –

Angular website design refers to the use of the Angular JavaScript framework to develop and design dynamic web applications. Angular is a powerful framework for building complex and scalable web applications that provides a wide range of tools and features to help developers create engaging and interactive user experiences. The modular structure of Angular, reusable components, and two-way data binding makes it easier to develop and maintain large-scale web applications. Angular is a popular choice for developing enterprise-level applications, single-page applications, and complex web interfaces that require real-time updates and dynamic user interactions. The Angular framework provides a streamlined and efficient development process, enabling developers to create sophisticated and highly-functional websites and web applications.

Organic Search Traffic Increased 62.57% along with Organic Search New users increased 67.55% from 01.01.2020 to 31.12.2020. Along with this all parameters like bounce rate reduced 42.29%, Pages/Session increased 6.62% and Avg. Session Duration increased 20.49%, Goal completion increased 457.93% during this period.

Organic Search Traffic Increased 54.64% along with Organic Search New users increased 58.51% from 01.01.2020 to 31.12.2022. Along with this all parameters like bounce rate reduced 90.88%, Pages/Session increased 16.43% and Avg. Session Duration increased 24.02%, Goal completion increased 416.02% during this period.

clicks have increased by 69.77%, impressions have increased by 30.92% and conversions have increased by 61.57% compared to previous year

Outcome

The key factor which worked very well was designing a website in the Angular framework, which resulted in fast-progressing website traffic. The new website is giving a better user experience as it is designed by keeping the user in mind, providing a clear and intuitive navigation structure, accessible information, and a user-friendly layout. The responsive website which is optimized for different devices and screen sizes, with a responsive design layout that adjusts to the size and orientation of the device so that more & more new users are found to navigate the website through mobile devices.

The latest, high-quality, relevant, and engaging content that is providing value to the user and meets the goals of the business or organization. The new website is designed with a visually appealing design, with a consistent color palette, typography, and branding elements that reflect the brand’s personality and goals.

The client got a lot of compliments from the new informative website. The new website also started performing very well with fast loading speeds, optimized images and media, and efficient code that minimizes server requests.

Now above all these increased numbers of visitors less bounce rate and drastically increased total time spent on web pages. It also improved the ranking on the website.

Conclusion

Alternative ways of thinking bring benefits such as improved problem-solving, increased creativity, enhanced decision-making, improved flexibility and adaptability, and improved relationships. By embracing alternative ways of thinking, the company can overcome limitations, achieve goals more effectively, foster organizational growth and development, and understand and appreciate different perspectives and worldviews.

Designing a website with the latest trends and technologies can bring benefits such as improved user experience, increased visibility, faster loading speeds, mobile compatibility, a better brand image, and higher conversion rates.

Maximize your online potential with a modern and innovative website that reflects your brand’s evolution.