Category: SEO

How to Promote Your WooCommerce Store for Visibility and Traffic?

In the constantly evolving digital sphere, it is essential to promote your WooCommerce store strategically for heightened visibility and increased traffic. Given the saturated online market and intense competition, making a substantial impact requires a thoughtful and strategic approach. At Opal Infotech, we understand the nuances of SEO and effective copywriting. We’re here to guide […] Read More About How to Promote Your WooCommerce Store for Visibility and Traffic?

Newest Developments and Advancements in SEO

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for businesses striving to enhance their online visibility and reach. With search engines constantly refining their algorithms and user preferences evolving, staying abreast of the latest trends and updates in SEO is not just advisable; it’s imperative for maintaining a […] Read More About Newest Developments and Advancements in SEO

Coronavirus and Unprecedented Rise of Pharmaceutical, FMCG & Packaging Industry

The outbreak of Coronavirus pandemic has badly damaged the economies of many leading countries of the world. Industries like travel and tourism are facing complete shutdown while others are highly affected by preventive measures like lockdowns. On the other hand, this situation has led to a sharp increase in the demands of Pharma, Medical and […] Read More About Coronavirus and Unprecedented Rise of Pharmaceutical, FMCG & Packaging Industry

SEO Tips – Importance of Website Structure for SEO

Website Design and SEO are closely linked which means the better the design the more effective is an effort made towards the SEO of a website. It is necessary to design a website keeping SEO in mind. The most important web design factors affecting SEO are the usability factor, easy navigation, good content and functional […] Read More About SEO Tips – Importance of Website Structure for SEO

Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Google My Business, the advanced iteration of the former Google Local, offers numerous enhanced features designed to elevate your business’s visibility on Google search and Google Maps. Alongside essential NAP (Name-Address-Phone) details, GMB presents a valuable marketing avenue for promoting your local business and enhancing user engagement, especially when utilized effectively with the expertise of […] Read More About Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Search Engine Optimization (SEO) Strategy for Year 2019

Many IT firms might be planning their Search Engine Optimization (SEO) strategy for the New Year and few might already have it ready to execute. There are several factors to consider including how Google and other search engines handle the search requests and how not to get blacklisted. ‘Content’ is likely to be a key […] Read More About Search Engine Optimization (SEO) Strategy for Year 2019

Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

1) For SEO, Which type of website we should develop – CMS OR Static HTML ? CMS means Content Management System – So, you can change the content of the website by yourself, You do no need to depends upon the Developer OR do no need to have the knowledge of HTML, CSS, FTP etc. […] Read More About Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

SSL Certificate & Impact on Website and SEO Ranking!

Introduction Whether it’s a SME or giant, one should make sure to have an online security. Now a days, almost all companies have online presence through website. If it is simple WordPress or E-commerce website, it’s always important to understand the potential risk of website getting hacked.  Data Encryption and Authentication & verification are two […] Read More About SSL Certificate & Impact on Website and SEO Ranking!

Mobile-first Indexing – Better Visibility for Mobile Users

Mobile-first indexing is a hot buzz word that we have heard frequently. Google announced to make it live soon and that has been rolled out now. This will make the internet more mobile friendly in coming years. But there is a lot of confusion among the general business owners that what does this mean? And […] Read More About Mobile-first Indexing – Better Visibility for Mobile Users

SEO Trends in 2018

The basic aspect of SEO is to make it easy for the users and the search engine robots to determine what the website or a webpage is about. It is easy for humans to understand the essence of a website but search engines have to be told about the same. Though search engines algorithm has […] Read More About SEO Trends in 2018

Videos in Google Local Listing – Business Promotion in Google Map

Google hasn’t left any stone unturned to help you promote your business. It always had an intense focus on providing a boost to your business. It offers many options for business owners to promote their business. One of them is Google Local Listing also known as Google My Business. What is Google Local Listing? Google […] Read More About Videos in Google Local Listing – Business Promotion in Google Map

Digital Marketing Strategies Tailored for Australian Audiences

Digital marketing in Australia requires a nuanced approach that takes into account the unique characteristics and preferences of Australian consumers. Understanding the local consumer landscape, cultural norms, and digital behavior trends is essential for crafting effective marketing strategies tailored specifically for the Australian audience. From social media marketing to search engine optimization, and influencer marketing […] Read More About Digital Marketing Strategies Tailored for Australian Audiences