Creating a Shopify Account and Selecting a Plan
Creating a Shopify Account
Whether you’re a new online seller and wants to build e-commerce website or an established brand and wish to change platform, Shopify is a reliable platform for managing your online store. It offers a range of E-commerce Packages to fit your needs and budget.
You can start with a Shopify free trial to test out the service and see how it fits your business’s needs. You can also upgrade or downgrade your plan once you know what your store’s needs are.
The price of your Shopify subscription is based on the features you’ll be able to use and how many sales you project per month. The higher the tier you choose, the more features you get.
There are three plans to choose from, which range from a basic plan for e-commerce sellers just getting started up to an advanced one for growing brands and established enterprise brands. Each plan comes with a different set of features, and it’s easy to adjust your store’s tier as you grow.
A Shopify plan can cost between $29.9 and $299 a month depending on the type of feature you want and the amount of traffic you receive. Compared to other e-commerce platforms, Shopify is a good value for money.
When you select a Shopify plan, you will be given a trial period to use the service and see how it works for your business. You can then decide if you want to continue with the plan or cancel it.
This platform will charge a transaction fee of 2.9% + $0.30 on each sale made through the platform. This fee helps cover the costs of running the eCommerce platform and supporting the thousands of merchants using it every day.
Choosing a Shopify Theme
Choosing a Shopify theme is one of the first and most important steps you need to take when setting up an online store. The theme you choose will impact how your customers interact with your products and ultimately, whether they purchase from you.
A good theme must be easy to use and aesthetically appealing. It should also feature functionality that helps you sell more and attract more customers.
Product discovery is an essential element to a successful e-commerce store, and your chosen theme should allow you to easily organize and categorize products. It should also have filters and breadcrumbs so that visitors can easily navigate through your collection and find the products they are looking for.
Loading speed is another crucial aspect to consider when choosing a Shopify theme. The faster the loading speed, the more likely your visitors are to stay on your site and make a purchase.
You can test out the loading speed of different themes before making a final decision. Ideally, you want to avoid a theme that contains elements like animations or live banners that will end up slowing down your website’s loading speed.
Lastly, you need to be sure the theme you choose is compatible with SEO tools. Having a Shopify theme that’s compatible with these tools will help your store rank higher in search results, which can lead to more sales.
Choosing a theme can be a daunting task, but it’s essential to select the best option for your business.You can hire professional Shopify theme integration company integrate as per your requirements. Using these six tips will help you narrow down your options and find a Shopify theme that’s a perfect match for your store’s design and branding.
Customizing the Shopify Theme and Layout
Customizing the Shopify theme and layout is an important part of building your ecommerce store. It gives your website a unique look and feel, and can help you stand out from your competitors.
There are many options for customizing your theme, including modifying an existing one on your own or hiring an expert to build you a custom theme from scratch. This will cost you both time and money, so make sure you do your homework before making a decision!
Pre-built Templates and Themes
Buying a ready made or pre-built Shopify theme or template is a plug and play solution that can be easily installed into your Shopify store. It is a great option for those starting out with no technical knowledge or who don’t have the time to build their own site.
The themes in the Shopify Theme Store are professionally designed and optimized for conversions. There are nearly 120 themes to choose from, and many of them are free to use.
You can also customize your business logo and add it to your theme from the theme editor. Adding the logo to your theme allows you to display it on all pages of your website, not just the front page.
Product Pages
A default product page in a theme has a photo on the left and the product description on the right. You can customize this by editing the design and resizing the image.
Blogs
Having a blog on your Shopify site is a powerful strategy for boosting organic search traffic and enhancing the likelihood of converting visitors into buyers. Whether you write the content yourself or have it created by a third party, incorporating images, videos, and other media can significantly benefit your Shopify SEO efforts.
Adding Products and Collections to Shopify
Product Collections
Products are at the heart of your online store, but one can also add collections to help organize and categorize them. This can make it easier for customers to find what they’re looking for and improve their shopping experience.
Categorizations are one of the many types of pages that you can create on Shopify. These pages represent important milestones in your customer’s journey, so they need to be designed well and provide relevant information.
How to Organize Your Products with Categorizations
The first step in organizing your products is by creating collections. These can be manually created or automated. Automated collections are a great way to organize your products based on certain conditions, such as price or brand.
You can create a category by going to your Shopify account and clicking Products > Collections. Once you’ve created a collection, it’s time to add the products that will be included in the collection.
How to Organize Your Product With Collections
The best way to do this is by adding collections to product pages and sub menus. You can add these to navigation in two ways: a drop-down menu and a link on the product page.
How to Organize Your Collection With Collections
If you’re new to collections, they are a great way to organize products. They’re also a great way to increase visibility on search engines and make browsing through store more convenient for your customers.
Setting Up Shopify Payment and Shipping Methods
Setting up Shopify payment and shipping methods is a crucial part of selling your products online. Depending on your business model, you can choose between free shipping or a flat rate.
Offering free shipping is a great way to win over new customers and build repeat patronage. It can also help reduce cart abandonment.
Free Shipping rates can be applied to specific products or orders that exceed certain values or weights, and you can even apply them to international shipments.
Adding carrier-calculated shipping rates (also called “real-time rates”) to Shopify store allows you to display shipping costs at checkout that are automatically calculated by chosen carrier based on the value of the order, weight of the product and delivery preferences. This makes it easy to offer a wide variety of shipping options that are relevant to customer and increase overall satisfaction by giving the flexibility they need to get their order quickly.
Carriers like USPS, UPS, DHL and FedEx all integrate with Shopify to make it easier for you to ship your products. They can be set up to pick your product from your warehouse or drop-off the package at your location and deliver it directly to the customer.
In recent years, Shopify has rolled out tools that can help you operate globally and provide your shoppers with a better shopping experience. These include tax and duty calculations at checkout, compliance features, and integrations with popular international carriers such as DHL.
Configuring Taxes and Currencies in Shopify Internationally
If you sell internationally, you can configure the taxes and currencies that appear in your store. These settings depend on your Shopify plan and feature options.
Dynamic tax-inclusive pricing lets you choose whether to include or exclude taxes in your product prices. In some countries or regions, such as the United Kingdom, customers expect to see product prices that include their local value added tax (VAT). When you turn on this setting, your price includes VAT for customers in these markets and excludes VAT for customers in other countries and regions where buyers expect to see tax excluded on your website and added at checkout.
For example, when you turn on the All prices include tax toggle in your Shopify admin, a price $100 defined on the product card displays with tax. But when you sell in the United States or Canada, a price of $100 doesn’t include tax and is not displayed to customers.
Address-dependent tax rates let you set the home tax rate for each address, so your prices display correctly to customers in their country or region and are adjusted for their tax rate. To use this setting, enable it in your Shopify admin and add the country or region you want to support.
Multi-currency enables to charge subscription charges in different currencies to customers. When you enable this feature, Recharge will capture the product price in the store currency at the close of business in the prior business day and convert it to the customer’s preferred currency when they purchase a subscription.
Integrating Third-Party Apps and Plugins in Shopify
Streamline your business operations with Shopify
Running an eCommerce store requires more than just a great product and a user-friendly website. It also requires efficient management of inventory, order fulfillment, and customer service. Integrating third-party apps and plugins in your Shopify store can help to streamline these processes and increase efficiency, thereby boosting profitability.
Choosing the right third-party app for your business
If you want to add new features to your store, you should look for third-party apps that meet your needs and requirements. These apps can automate processes and improve the customer experience, which can boost your sales and lead to increased revenue.
How to integrate third-party apps and plugins in Shopify
The process of installing and using third-party apps is easy and straightforward. First, browse the Shopify app store and find an app that meets your business needs and requirements. Review its features, pricing, and user reviews to ensure that it is a good fit for your store.
How to install the app on your store
Once you’ve found an app that meets your business requirements, you can install it on store by following the instructions provided by the app. Some apps require to enter your Shopify account credentials before installation. Others allow to configure the app before launching it.
Whether you are a small or large business, third-party apps can enhance the functionality of your store and provide a better customer experience. However, you should be careful about installing and using third-party apps on your Shopify store. It is important to test the apps thoroughly before making them live on your site, as they can cause issues with your store’s functionality.
Creating Discount Codes and Promotions in Shopify
Discounts are one of the most effective ways to promote your store. They can be used for a variety of reasons, such as encouraging sales or encouraging return customers. They can be used to offer a percentage or fixed amount off purchases, free shipping, or a buy X get Y offer.
Creating discount codes in Shopify is simple, and can be done directly in Shopify or via third-party apps. These apps make it easy to create and apply discounts to customer orders, saving time. They also make it easy to track which customers used a discount code and how much they saved, helping you evaluate the effectiveness of your promotional campaigns.
How to Create Discount Codes in Shopify
First, you’ll need to decide what kind of discount you want to create. There are 4 main types: Percentage or $ Off, Free Shipping, Buy X Get Y, and Special Product.
Once you’ve decided what type of discount you want to create, it’s time to set the settings. You can specify a range of dates for which the discount is valid, the number of times the code can be used (perfect for limited stock), or a minimum order amount before the discount can be applied.
You can also choose whether you want to apply the discount to all products in your Shopify store or only to specific collections or variants. For free shipping, you can set a minimum amount or exclude the cost of international shipping rates over a certain amount.
About Opal Infotech – Shopify Developer, Maintenance and SEO Services
Opal Infotech is a well-established ecommerce website development and digital marketing company. We have years of experience in working on various ecommerce platforms and providing digital marketing services for ecommerce websites, including SEO, search ads, remarketing, and Google Shopping ads. Contact us for your requirements, and we will be happy to help you take your business to the next level.
