What is a Basic Website?
A basic website is a simple functional site that has limited features and just an online presence. It misses out on SEO visibility, module features, and URL friendliness. A Website that has SEO friendliness can be indexed well and can serve the most relevant and valuable web pages to users based on the topics searched for. A simple website can serve basic functionalities but lacks advanced features like following the google algorithm, image optimization, and much more.
What is an SEO-friendly Website?
An SEO-friendly website gives the feasibility to optimize web pages well. It facilitates the features in alignment with search engine algorithms to index websites well for better promotions like updating meta-tags that can lead to high rankings in search engines and ultimately to increased leads and conversions. An SEO-friendly website gets more traffic and has a friendly interface and an eye-catching concept. A great user experience is a key factor when designing an SEO focussed website. The biggest businesses utilize SEO-friendly websites to improve their visibility on the Search Engine Result Page.
Some Important Features of an SEO Focussed Website Include
- Responsive web design to make it compatible with all types of latest devices to view the website and gives a better user experience.
- Advanced SEO Modules to facilitate meta-tags addition, auto sitemap generation, Search engine code installations, etc.
- Content marketing modules for easy addition/editing/sharing of the content.
- Well formatted URLs
- Fast and quick loading pages as they possess a total advantage in ranking algorithms over really slow websites.
- Feasibility to Optimize H1-H2-H3 and Other Tags
- Better Internal Linking through Header and Footer Menu
- Better Feasibility of Image Optimization through Alt Tags
Why should one have SEO on a website? It can increase the indexing and list well in search engines as well as keep the traffic on the page longer.
The Benefits of an SEO-Friendly Website
- Brand Awareness– Search results that are top on the search engines are often considered more credible and being on top just indicates that the website is relevant according to the user’s needs. A website that is listed on the top page creates much better brand awareness amongst all internet users.
- Improved Return on Investment- An improved sales performance along with multiple options of promoting products and services online can reach the targeted audience and all potential customers most cost-effectively. It can help in the expansion of the business too as it has minimum investment requirements but can advertise most effectively.
- Effective and Consistent Results- Visitors often click the results on the first page when they want to find relevant information and prefer to type a new query rather than search the second or third page. This just indicates that SEO-friendly websites can help gain more visibility, visitors, and business when compared to a website that is not optimized for search engine crawls. Also if a website reaches on top of the ranking and maintains its consistency and averaging it gets easier to improve the sales and business accordingly.
Building Web Solutions that Work
An existing website can be modified and updated to make it an SEO-friendly one with the help of an expert web developer. However, sometimes if the website is primitive or requires a higher budget to overhaul it effectively, designing a new SEO-friendly website could be the best option. The web developer develops and analyses the platform which may work the best and design it from scratch suiting the business specification and requirement. SEO can be an integral part of any business strategy and transcends everything, starting from the website organization to the outreach of initiatives to the clients. When it comes to an SEO-friendly website, three elements must be considered- website design, content, and competitor strategy. Opting for website maintenance service can make the website SEO friendly and also make the website fare higher in search engine results. While designing the website take content unique that will help in the optimization process. Also need to check well how your competitors have made their websites for a better user experience. Opal Infotech can be the one-stop to creating a professional SEO-friendly website design or can modify your existing website to make it align with SEO requirements.
Web Maintenance Need to Keep Website Aligned for Present Business Promotion Requirements
A Great Website Needs to be in the Highlights!
Website Maintenance is the ongoing process of creating satisfactory changes in the website to make it thrive and lead in a competitive market. Since the advent of the internet world which dates back to the year 2000, businesses have needed promotions online. No matter what page one shows up now, it can change due to a lot of factors like competition, changes in search algorithms as well as new updated web technologies.
The up-gradation services of websites should be a continual effort as competitors also perform blueprints for business. Opal Infotech offers a plethora of value-added services and can be the best partner to convert your existing website into an SEO-oriented one. Its features can reduce any redundant URLs, and provide a better site speed which helps in more customer engagement. The Website maintenance services at Opal Infotech aim at regularly visiting and improving the visibility as well as the discovery of content of websites to enable them to fetch higher rankings. Tweaking Meta tags can go a long way in making the website a different and effective one, especially to increase its indexing and listing.
Implementing new updates– Search Engine algorithms continuously evolve. SEO-friendly features provided by Website Maintenance services keep updating and evolving such strategies to match the latest algorithm updates. A quick navigation and architectural structure of the website provide the visitors with a roadmap on the site.
Designing a New and SEO-friendly Website to Create a World of Difference
SEO can promote the brand 24/7. Developing a new SEO-friendly site can help in providing a meaningful structure and meaning to the website pages. We live in a world where mobile comes in handy in the first instance. While designing an SEO-friendly website, considerable attention should be given to the mobile layouts of websites. A mobile-friendly design can enhance the user experience and customers find it very handy.
While developing a new, fresh, and SEO driven site, care should be taken by the web designers and developers to design and add many SEO functionalities that are needed utmost. Since the latest update and technology are used, Google and other search engine compatibility are ensured which helps the website crawl effectively. A robust site can generate a great deal of usability, and high-quality and compressed images to cut down the load time without compromising quality. Opal Infotech with its expertise conducts frequent audits on the website to provide fast-loading pages, easy navigation, and an attractive layout.
At Opal Infotech, we enable you to take your website to new heights and achieve the pinnacle of business success you rightly deserve. Since many elements require thorough and intrinsic knowledge of the digital marketing industry, partnering with an expert like Opal Infotech can sustain and increase business growth. Whether one opts for a Website maintenance regimen or wants a new SEO-friendly website designed, Opal Infotech with its unique SEO expertise and fleet of top-class programmers can prove to be a turning point for your digital business priorities.
