A CMS like WordPress, Joomla, or Drupal allows users to add, edit, and delete content without needing extensive technical knowledge.
Ensures the website works well on various devices (desktops, tablets, smartphones) without requiring separate updates for each device type.
Use of themes and plugins to add new features or change the design without overhauling the entire site.
Built-in or easily integrated tools for technical SEO to help manage metadata, keywords, and other SEO-related tasks.
Visual editors that allow users to design pages by dragging and dropping elements, which simplifies the design process. This is very useful for large e-commerce website.
The platform should have built-in security features to protect your website from malware and hacking attempts.