Shopify automatically creates an XML sitemap, making it easier for search engines to crawl and index your pages. It also manages the robots.txt file, which tells search engines which pages to index.
Shopify lets you create 301 redirects easily, ensuring that if a page is moved or removed, search engines and users are redirected to the correct page, preserving SEO value.
Shopify supports structured data or schema markup, which helps search engines understand the content of your store better and can lead to rich snippets in search results, improving click-through rates.