Introduction: What is Remarketing?

1

Don’t let potential customers slip away! Remarketing in Google Ads allows you to reconnect with visitors who left your site without contacting

How Remarketing Works

2

When someone visits your site, Google places a cookie in their browser, allowing you to show targeted ads as they browse the web

Creating Effective Remarketing Ads

4

Craft attention-grabbing ads with special offers, personalized messaging, or reminders of what your visitors left behind.

Exclude Converted Users

6

Avoid targeting users who’ve already converted. In Google Ads, add a rule to exclude users who completed a purchase to save budget

Track Remarketing Performance

7

Monitor your remarketing campaign’s success through Google Ads Reports. Track CTR, conversions, and optimize based on performance.