Identify the age, gender, location, and preferences of your target audience. Determine which platform your target audience uses more frequently (iOS, Android, or both).
iOS and Android app development have different cost implications. iOS development typically involves using Swift or Objective-C, while Android development uses Java or Kotlin.
Consider the ongoing costs of maintaining the app on one or both platforms.
Some features might be easier to implement or perform better on one platform than the other. Evaluate the platform-specific features that are critical for your app.
If targeting both iOS and Android, consider using cross-platform development frameworks like Flutter, React Native, or Xamarin. These frameworks allow you to build apps for both platforms with a single codebase.
Stay informed about the latest updates, trends, and future roadmap of the platforms. This ensures that your app remains relevant and up-to-date with the latest technologies.