Optimize Product Titles and Descriptions
1
Product Titles: Make them clear, concise, and include relevant keywords that match user search terms. Lead with the most important information. Product Descriptions: Include key features and benefits, focusing on terms customers might search for. Avoid overly technical language and emphasize what sets the product apart.
Use High-Quality Images
2
Visual Appeal: Use professional, clear, and well-lit images. Google Shopping is a visually-driven platform, so quality images encourage clicks. Multiple Angles: If possible, show the product from different angles to give customers a full view.
Ensure Accurate Pricing and Availability
3
Consistent Prices: Make sure the price in your feed matches the price on your website, as discrepancies can result in lower quality scores. Update Stock Levels: Ensure your feed reflects accurate stock levels. Out-of-stock products can waste ad spend and harm your Shopping campaign’s performance.
Utilize Negative Keywords
4
Filter Out Irrelevant Searches: Add negative keywords to prevent ads from appearing in searches unlikely to convert. Regularly check search terms to identify irrelevant traffic.
Leverage Custom Labels
6
Group Products by Performance: Use custom labels to group products based on factors like profit margins, seasonality, or promotional status. You can then adjust bids based on product groups with higher conversion potential. Segment for Optimization: This segmentation allows you to allocate more budget to high-performing products and reduce bids for low-performing items.
Utilize Audience Targeting for Better Ad Relevance
8
Monitor and Adjust Based on Performance Data
9
Review Performance Regularly: Keep an eye on key metrics like CTR, conversion rate, and ROAS, and make adjustments as necessary. Use Insights to Refine: If certain products or categories consistently outperform others, consider reallocating budget accordingly.
Get in touch with Opal Infotech to run fully optimized shopping ads campaign