Define your goals and key performance indicators (KPIs). Common eCommerce KPIs include:
Sales RevenueConversion RateAverage Order Value (AOV)Customer Acquisition Cost (CAC)Customer Lifetime Value (CLV)Cart Abandonment RateTraffic and Sources
Use Shopify Analytics
2
Shopify provides built-in analytics tools that give insights into your store's performance. Key reports to review include: Dashboard Overview,Sales Reports,Customer Reports & Behavior Reports etc.
Integrate Google Analytics
3
Integrating Google Analytics with your Shopify store unlocks a powerful suite of tools. Track website traffic, user behavior page views, bounce rate, time on site, and conversions