Advanced Targeting Strategies in Google Ads

Advanced Targeting Strategies in

[{"selector":"#anim-b2a3feaf-a6d2-46ca-9fb1-610eed576cd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d26da2c3-5260-46e5-8966-163cd451b805","keyframes":{"transform":["translate3d(-111.64179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Remarketing: Reach Visitors Again

[{"selector":"#anim-7fe3ee8c-d9e3-49c4-ba1a-8d90c4d8dd9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5efc12f-e595-4abb-a96f-1ad157ef1c27","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-290047d7-7600-4201-911a-d5f99e44c1b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b5a2714-e7c9-46b5-be77-6dcacd27b1db","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6173a1c-53f2-4400-9aa6-c56c766d29fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43ede66b-26c6-4207-8f29-349ad72d117b","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79b8c539-ce8f-4672-b7ec-77554315a309","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Remarketing lets you show ads to users who’ve already visited your site. Keep your brand top of mind and increase chances of conversions! 1

Custom Intent Audiences

[{"selector":"#anim-c5bc9207-3926-470f-9a9e-47427f95c50c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd6fcd06-992b-4799-b6e4-142bf8a4c4e6","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-721ca77a-a62c-4f2b-b5e1-1ce65c941e98","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfb44552-7712-44a9-9333-0e1df9cb4e5f","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7061e81-a7ba-481d-9dd7-00f853afb3a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3fe2b17-7032-4c32-8d18-12800155967d","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0842a770-b557-47f1-a103-8beeebd5ab15","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Target users who are actively researching products or services related to your business with Custom Intent Audiences . 2

Demographic Targeting

[{"selector":"#anim-63bc80c0-7703-4d6a-822d-6c2df85afd86","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e7b219-fce5-4622-a149-dfb17205337c","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f5cc652-ddd7-41a3-b8ee-457d09bdf89f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-148b6815-f36f-46a5-950e-a410133b7e85","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18fbaa4b-8f15-4863-85c4-afe2d681c3f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1aea00e7-3ed7-4b21-89d5-6aa5e280d6fb","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ae3e2dd-5d82-439f-b80e-7a7588155c7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Refine your audience by selecting specific demographic criteria like age, gender, parental status, and more to tailor your message to the right group. 3

Geographic Targeting

[{"selector":"#anim-ce165b6d-ce1b-4465-b5e3-f6207071f36b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47724815-527b-4c46-9ad5-e29dd8d35fee","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0a979fb-a21b-46fd-aceb-5f7196c94046","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a1ac4c-5417-4487-b649-9816d8a18d26","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-032912c1-3172-4a2a-916b-c2857b051421","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71c03f46-4238-465a-930b-21f930df72d3","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00b4690c-53d3-48fb-ba16-135a3a4fe253","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Get hyper-local! Use Geographic Targeting to reach users in specific countries, cities, or even neighborhoods. 4

Contact Opal Infotech for advanced targeting strategies make sure your Google Ads hit the right people at the right time. Start optimizing your campaigns today for better results!

[{"selector":"#anim-96aee0a6-4fc0-45d3-a4d9-6fa05c90a0f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd671200-7d53-460c-9323-75d83288c87f","keyframes":{"transform":["translate3d(-111.04477%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]