You can use remarketing to target users who viewed specific products on your website.Imagine someone checking out a particular products. Remarketing lets you show them ads featuring those products, increasing the chances of them making a purchase/ send inquiry.
Perhaps someone has ask for quotation but hasn't communicated thenafter.Remarketing can help you rekindle their interest by showing them ads with relevant content or special offers.
Remarketing is effective for keeping your products or services top of mind for potential customers who have previously visited your website. By continuously showing relevant ads to these users as they browse the web, you reinforce brand awareness and increase the likelihood of conversion.
In B2B industries, where the sales cycle is typically longer and involves multiple touchpoints, remarketing can help nurture leads by keeping your brand and offerings in front of potential customers as they progress through the decision-making process.
If you're hosting an event, such as a webinar, workshop, or conference, remarketing ads can be an effective way to remind users who have previously engaged with your website to register or attend. This targeted approach ensures that your event reaches those who have already shown interest in your brand.
During holidays, special occasions, or seasonal sales, remarketing can be particularly powerful. By targeting users who have previously visited your site during similar periods or who have shown interest in related products, you can capitalize on their intent and drive higher conversion rates.