1

Start with a Clear Headline

Keep it concise but engaging. Use statistics, questions, or benefits.

2

Focus on the User's Needs

Solve Problems, Don’t Sell Products. Highlight benefits over features.

4

Utilize Keywords in Your Copy

Include relevant keywords in your headline and description. Ensure they match the searcher's intent.

5

Build Trust with Testimonials & Guarantees

Include ratings, testimonials, or satisfaction guarantees.

6

Test, Measure, and Optimize

Test different headlines, CTAs, and descriptions. Continuously optimize based on performance data.