6 Latest trends and updates in the SEO

6 Latest Trends & Updates

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Focus on Helpful Content & Expertise

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UX as a Ranking Factor

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Search Generative Experience (SGE)

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Mobile-First Indexing

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Technical SEO is Must

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Backlinks - Quality over Quantity

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We have experience and expertise to provide SEO for e-commerce or business website.

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6 Latest Trends & Updates

In the SEO

Focus on Helpful Content & Expertise

1

Google's Search Quality Rater Guidelines now emphasize "Experience" alongside Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This means content needs to be created by someone with firsthand experience and established knowledge.

UX as a Ranking Factor

2

User experience (UX) continues to be a major ranking factor. Ensure your website is fast loading, mobile-friendly, and easy to navigate.

Search Generative Experience (SGE)

3

Google is moving towards an SGE where search results might involve a conversation with AI models. Optimize your content to be discoverable within these AI generated experiences.

Mobile-First Indexing

4

Google has been gradually rolling out mobile-first indexing, which means that the mobile version of a website is considered the primary version for indexing and ranking. Ensuring your website is optimized for mobile devices is crucial for SEO success.

Technical SEO is Must

5

Focus on clean website structure, site speed optimization, structured data implementation, schema markup and internal linking for better searchability.

Backlinks - Quality over Quantity

6

Backlinks remain important, but focus on acquiring high-quality backlinks from relevant websites.

We have experience and expertise to provide SEO for e-commerce or business website.

Contact Opal Infotech to discuss SEO services for your website.