5 Google Ads Mistakes Businesses Should Avoid

Mistakes Businesses Make (and How to Avoid Them!)

Poor Keyword Research

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Neglecting Negative Keywords

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Weak Ad Copy & Landing Pages

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Setting and Forgetting

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Ignoring Conversion Tracking

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Contact Opal Infotech for Digital Marketing Ideas Customised for your Business

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Mistakes Businesses Make (and How to Avoid Them!)

5

Poor Keyword Research

Relying on generic keywords or not using a mix of broad, medium, and long-tail keywords.

1

Neglecting Negative Keywords

Ignoring irrelevant searches that trigger your ads, wasting budget.

2

Weak Ad Copy & Landing Pages

Unclear, generic ad copy and landing page design that don't resonate with the target audience.

3

Setting and Forgetting

Setting up a Google Ads campaign and letting it run on autopilot without monitoring or optimization.

4

Ignoring Conversion Tracking

Not tracking conversions or using the wrong conversion goals

5

Contact Opal Infotech for Digital Marketing Ideas Customised for your Business