Not Getting Results With Google Search Ads ? Here Are 8 Reasons Why

Why Am i Not Getting Desired Results With Google Search Ads?

[{"selector":"#anim-2f64cf60-7d1d-4e40-af46-b1e21d2ab909","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42bb04d5-293f-408d-9355-52b116a68813","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Targeting Wrong Audience

[{"selector":"#anim-42196dbc-6aeb-46dd-ac0e-06f494fb8143","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f8527c6-7b30-4556-ac31-3d4e1e341d2d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1 Your targeting settings might be too broad or too narrow, and you're not reaching the people who are most likely to be interested in your product or service.

Missing Location Targeting

[{"selector":"#anim-ab5956a1-43f1-4377-a950-35c3dcaa90eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac875317-8b6e-47c5-a34e-5c31677204dc","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 2 Double-check that you've targeted the geographic locations where your ideal customers are.

Low Bids

[{"selector":"#anim-0e606ce2-13d3-4f4a-bbc7-6f031ffb0072","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6371e8bf-263c-4507-a279-a9fc76a4aea9","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 3 If your bids are too low, your ads might not be shown as often as they could be.

Limited Budget

[{"selector":"#anim-90ac9139-2661-4ba8-81f4-c7ff3b723f2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75a6ff58-c497-4d9e-8b58-d0c33907eb63","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 4 You might not be spending enough to reach your target audience effectively.

Unclear Ads Text

[{"selector":"#anim-becb73f4-7528-4d93-bce0-d2a85feec4d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4055897f-04fe-4013-bbf9-5d5b57728aa8","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 5 People won't click on your ads if they don't understand what you're offering or how it benefits them.

Poor Landing Page Experience

[{"selector":"#anim-059b7535-08f5-4fc0-8a94-e973dca286d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-828b4501-a662-4894-965a-e6bf63e1b417","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 6 Your landing page should be relevant to your ad and provide a clear call to action. A slow loading landing page or one that doesn't address the user's search intent can hurt your results.

Low Quality Score

[{"selector":"#anim-1b18bff7-14ea-495a-b7d2-b973afe3b6c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4534687a-9472-402c-b759-a01a12adf9eb","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 7 Google considers the relevance of your keywords, ad copy, and landing pages when determining your quality score. A low quality score can mean your ads are less likely to be shown.

Competition

[{"selector":"#anim-228a080f-7454-498b-91e1-c63a62eafdb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b419ce1-fc9f-4d6a-9261-642a52e16d72","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 8 The competition for certain keywords can be fierce. You might need to adjust your bids or targeting to get your ads seen.