Industry: Pharmaceuticals and Packaging Machinery
Services Offered: Website Development, SEO, Google Search Ads, Remarketing, Google Shopping Ads, and Articles
Business Type: Business to Business
Country: India
Website Platform: WordPress
Challenges
A small-scale enterprise started its journey from a small manufacturing shade in an industrial zone in Rakhial, Ahmedabad, India. With the caliber and enthusiasm to manufacture and produce machinery for Pharma and Packaging Industries was struggling to make its way towards the domestic and international market. With an Entrepreneurial vision to fulfill his dream as leader of the industry digital Marketing media was the latest and possible mode to reach the prospective audience but HOW? This was a big concern.
Solution
On coming across Digital Marketing company in the city OPAL INFOTECH recommended to go online by developing websites to cater domestic/overseas potential markets. This was not a common approach that time, especially acceptable to the industrial segment. With our guidance to go on world wide web (www) and their attitude towards technological resilience a methodology to be online was figured out and presented to them and with their adaptable attitude soon the website was launched to be available to people searching online for solutions suitable to their Pharma and packaging machinery requirements.
This was the window that suited their requirements best to reach global audience to present their products and further to this to reach their target audience Opal Infotech recommended Search Engine Optimization (SEO) to make their organic presence and take the advantage to enlist their website on different search engines popular at that time and with the trust in Opal Infotech as well as in technology advancement they started getting good inquiries from all over the world and gradually started growing manifold to the extent that they have to go for bigger and multiple manufacturing Units.
To further grow and take the advantage of technological upgradation and different modes to further promote their reach to global platforms we suggested they adopt an additional mode of reaching their prospective global target audience through Google Remarketing and other online promotional campaigns which we were able to guide them to target through Google Analytics tool and executed strategy accordingly to get maximum output.
Outcome
Gradually with passing years and marching ahead with the technological advancement and continued R&D they started getting positive and productive results and established presence with well known and established Indian corporate global industrial giants and establishing them as global leaders with high-tech companies in the field of Pharma, Beverages and Machineries. This all happened considering their clients expectation as priority towards excellent management, product engineering, quality, logistics and cost efficiency. Above this cost effective competitive After Sales service support across India and globe is the prime focal of their congruity with their clients to get repeat business.
Today, the website is ranking on the top pages of Google by focusing more aggressively on application oriented keywords through SEO, Google Ads, Remarketing and Product Listing Ads services. This combined process of online promotional activities made them attain accomplishment as market leaders and owning 3 high tech state-of-the-art manufacturing Units in the industrial hub Vatva, Ahmedabad, India.
All Traffic Progress
Organic SEO Traffic
Google Search Ads Traffic
Remarketing Traffic
Product Listing Ads Traffic
Conclusion
A broad vision, ability to inventiveness, and the attitude to adopt recommended Digital marketing strategic ideas for growth has made them Movers and Shakers of the industry with their varied industrial solution.
