Facebook has a massive global audience, making it one of the best social media marketing platforms around the world. The aim of any marketing strategy is to reach the masses and do it in quick time; Facebook qualifies as effective for both of those requirements.
The main feature is that one can tweak Facebook Ad setting to target specific audience. The Ad targeting is possible on the basis of demographics, location, interest, and user behavior. The added advantage is that it is good on the budget, offers high conversion rates, and return on investment.
Here are some popular facts and statistics:
- It has over 1.32 billion daily active users.
- One can tweak the Ads for the purpose of goal-brand exposure, lead generation, website traffic.
- 79% of Americans use the this platform.
- More than 53% of people in USA make use of it several times a day.
- Over 50 Million business use Facebook pages.
- Over 22% of the world’s population uses it.
Advantages of Facebook Advertisement
- Massive User-Base: It is a one of the largest social media platforms around and is used by people from all walks of life. Students use it stay to in touch with their friends and make new friends as do the adults and even the businesses. Thus, an Ad placed by a business has the potential of reaching millions of users very fast.
- Greater Exposure: These Ads have a greater exposure since if an Ad is ‘liked’ by someone; all the connections in the network will also receive the same Ad in a news feed. It is multilingual and the Ad are localized as well. Thus, it reaches a big user base all over the world; and the fact that a large number of people spend a great deal of time daily on this social media network is an added advantage.
- Targeting Audience: There are numerous online advertising methods available; however, targeted ads are among the most precise. By leveraging a digital marketing company, businesses can fine-tune their ad campaigns to target specific audiences based on location, demographics, age, interests, behavior, gender, and connections. They can strategically target audiences using insights from recent purchase behavior and life events. The use of tracking pixels further enhances their ability to identify and market to the ideal customers for their products or services.
- Analytic Feature: When it comes to these Ads, businesses often get confused and find it very complicated mainly due the complexity of the tools, tweaks and analytic features that are available It has a large mobile user-base; which is possible for a business to target using information available to them. The ‘Call to Action’ buttons are more effective as well.
The future concept of marketing that has become popular can be set aside when using Facebook Ads Analytic has an ability to target audience in respect to relevance of recent visits, search and location. The ‘insights’ tab provides users with detailed matrices and gives information on the best performing pages as well. This type of data is effective while trying to develop the perfect Ads campaign by tweaking it.
Utilizing Facebook Ads and Google Ads enables businesses to efficiently reach a larger and more precisely targeted audience. Notably, these advertising platforms offer cost-effective solutions. Furthermore, with a substantial number of users dedicating 1 to 2 hours daily on Facebook, the potential for exposure and engagement through Facebook Ads is significantly amplified.
