If customers are frequently abandoning carts, the issue could be a technical glitch, confusing navigation, or a lengthy checkout process, which can often be solved through maintenance and optimization.
Over time, pages or products may be removed, leading to broken links that frustrate customers and damage SEO. Regular maintenance can catch and fix these issues.
Over time, you might accumulate unused or redundant apps that slow down your site. Reviewing and removing unused apps is crucial for performance.
Mismanaged inventory or incorrect syncing between apps and your store can cause customer dissatisfaction. A maintenance overhaul can recalibrate these systems for accuracy.
If you struggle to integrate new Shopify features or third-party apps, it could be due to underlying theme or code issues that need updating.