· Users & Sessions: Monitor how many people visit your site and how often they engage. · Bounce Rate: Track the percentage of visitors who leave without interacting with your page. · Average Session Duration: Analyze how much time visitors spend on your site. · Acquisition Channels: Understand where your traffic comes from (organic search, direct, referral, social, etc.). · Behavior Flow: Track how users navigate through your site and where they drop off.
· Use Events Tracking: Set up event tracking to monitor specific interactions like button clicks, video plays, or downloads. · Monitor Top Landing Pages: Analyze which pages users land on most frequently and optimize them to increase conversions. · Set Up Custom Dashboards: Create custom dashboards to track the KPIs (Key Performance Indicators) that are most relevant to your business.
· Demographics and Interests: Enable demographics and interest reports to see the age, gender, and interests of your users. · Geographic Data: Understand where your audience is coming from geographically. · New vs. Returning Visitors: Segment by new and returning users to tailor your strategies based on visitor behavior. · Device Usage: Monitor how users engage with your site on mobile, desktop, or tablet.
· Customize Reports: Create custom reports to focus on the data most relevant to your business (e.g., conversions by source). · Schedule Email Reports: Automatically send custom reports to key stakeholders.
· Funnel Visualization: Set up goals that include multiple steps to see where users drop out of the conversion funnel. · Multi-Channel Funnels: Understand how different marketing channels contribute to conversions, even if they didn’t bring the final conversion.
· Create Custom Alerts: Set up alerts for significant changes in traffic or conversions (e.g., a sudden drop in visitors).
· Live User Monitoring: View real-time reports to monitor current website activity, including active users, traffic sources, and page performance.