Ensure your product feed in Google Merchant Center is accurate, up-to-date, and includes all relevant details like titles, descriptions, high-quality images, and perfect pricing and availability.
Segregate campaigns based on product value, margins, and promotions. This allows for granular control over bids and budgets.
Implement bidding strategies like target return on ad spend (ROAS) or maximize conversion value to optimize bids for profitability.
Refine your negative keyword list to prevent irrelevant searches from triggering your ads.
Regularly monitor campaign performance metrics like clicks, impressions, conversion rates, and cost-per-acquisition (CPA)..
Identify high-performing products and allocate dedicated budgets or create separate campaigns for them.